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EGIDA
EGIDA is the first indigenous governance school for Amazonian development aimed at young leaders of indigenous communities in Peru.
Service
Client
Identity & Art Direction, Print
AIDESEP
Year
2020
The identity for EGIDA is inspired by the classic myth of Athena reinterpreted in the world and the Amazonian worldview.
The government school is aimed at indigenous leaders, women and youth of the Peruvian Amazon by its national organization AIDESEP.
A desire of the Amazonian indigenous movement to design and have a political training structure based on their aspirations
The Campaign
The launch campaign for the opening of the course of the first promotion was carried out in the middle of the COVID-19 pandemic through digital media.
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